H. Galow Company, Inc.

Background:

This company needed a website to support their business-to-business marketing efforts and employment recruiting.

Challenge:

Create a website to provide a professional presence for the company in an increasingly competitive industry.

Solutions:

• We established a primary goal for the website to enable prospective clients to research capabilities before initiating pre-sales contact.
• Secondary goals for the site are to help screen job seekers and potential suppliers.
• To support those goals, clear content on all service offerings, capabilities and points of differentiation was implemented.
• The site is built on a customizable Content Management System to empower staff to make changes on demand.
• Search Engine Optimization best practices were employed to increase visibility in natural search results.
• We also digitized pre-existing sales video and created video tutorials for the staff managing the website.
• Implemented web analytics to monitor site usage and identify traffic sources.

View more examples of our work.

Visit the H. Galow Company.