Custom Website Design
Your website is an extension of your brand that represents you twenty four hours a day, seven days a week. It’s should:
- Be informative
- Demonstrate your personality and subject matter expertise
- Speak to how you will solve the visitor’s problem
- Encourage the visitor to connect with you
The best results come after careful planning. Careful research, planning and design can result in a website that satisfies the needs of the consumer, the brand, and the requirements to show prominently in search engine results.
Let’s consider this example. To create a professional website for a brand, it is necessary to evaluate and take into consideration:
- The industry
- The competition
- The customers, and
- How the business does business.
The planning stage continues by filling in the details:
- Domain name – clear to the consumer, easy to recognize/remember, search engine friendly.
- Define visitor types and goals – understanding who truly visits the website and what they need to accomplish.
- Information Architecture – organization according to visitor needs, best practices and business goals.
- User-centric design – design with humans in mind.
- Content and creative – compelling messages that satisfy user needs, yet are persuasive to drive call-to-action.
- Search Engine Optimization – defined tactics for improving how search engines find and index the business content.
- Website and database programming – determining the appropriate technology for the business needs.
- Website hosting – define appropriate platform to support the selected technology.
- Content Management System – a tool to help non-technical business stakeholders easily update website content.
Sounds like a lot of work, doesn’t it? Well, it is. But its very scalable – from solo businesses to corporations. Once the plan is defined and agreed on, production and quality assurance testing can be executed much more confidently and usually more quickly.
